n. A type of weblog started to promote affiliated websites or to increase the search engine rankings of associated sites. Also called a splog. Other purposes include to increase the Google PageRank or backlink portfolio of associated websites, to artificially inflate paid ad impressions from visitors and/or use the blog as a link outlet to increase the number of new sites indexed.
Methods for generating “content” on these sites ranges from using inauthentic text from other sites, “scraping” the content, stealing others’ work, or containing a high number of links or advertisements ot the site associated with the splog creator - often useless or disreputable in nature. Feeds have also been abused, with splogs generating content from the RSS feeds of blogs.
Difference between “splog” and “spam in blogs”: Splogs are blogs where the articles are fake, only created for search engine spamming. Spam in blogs refers to random comments generated by spammers to take advantage of a blog’s comment feature.
History of term splog: Mark Cuban began popularizing the term splog in mid-August 2005, although it was used a few times before, to at least 2003.
Problems: Google’s Blogger service was infiltrated with spam blogs, with as many as 1 in 5 being spam blogs on the network. Spam blogs use up valuable disk space and bandwidth, and cause search engine results to be lower quality for people looking for information.
Solving the Problem: Several services, such as SplogSpot, Captcha, and Feed Copyrighter plugins have been introduced to help curb the amount of spam found on blogs, although spam is still a rampant problem.
[More Information: http://en.wikipedia.org/wiki/Spam_blog]